India’s Smartphone Market Sees Growth in Q2 2025
According to a recent report by Canalys, India’s smartphone shipments experienced a notable resurgence in the second quarter of 2025, growing by 7 percent year-over-year (YoY). This rebound follows a more cautious first quarter where vendors strategically held back on new launches due to concerns about elevated inventory levels. The market’s recovery was largely fueled by a fresh wave of smartphone releases, catering to the ever-growing demand in the Indian market.
Vivo Takes the Lead
Vivo emerged as the top smartphone vendor in India during Q2 2025, capturing a significant 21 percent market share with shipments of 8.1 million units. This achievement underscores Vivo’s strong brand presence and successful product strategy in the country.
Key Players and Market Share
The Indian smartphone market remains highly competitive, with several major players vying for dominance. Here’s a breakdown of the top vendors and their respective market shares in Q2 2025:
| Rank | Vendor | Shipments (Millions) | Market Share |
|---|---|---|---|
| 1 | Vivo | 8.1 | 21% |
| 2 | Samsung | 6.2 | 16% |
| 3 | Oppo | 5.0 | 13% |
| 4 | Xiaomi | 5.0 | 13% |
| 5 | Realme | 3.6 | 9% |
Samsung’s Performance
Samsung secured the second position with shipments of 6.2 million units, accounting for a 16 percent market share. Samsung’s continued focus on innovation and diverse product portfolio has helped maintain its strong position in the Indian market.
Oppo and Xiaomi Compete
Oppo and Xiaomi were neck and neck, both shipping 5 million units and capturing a 13 percent market share each. Their competitive pricing and feature-rich smartphones have resonated well with Indian consumers.
Realme’s Steady Growth
Realme rounded out the top five with shipments of 3.6 million units, achieving a 9 percent market share. Realme’s focus on catering to the younger generation with stylish and affordable devices has contributed to its growth.
Factors Driving Growth
Several factors contributed to the overall growth of the Indian smartphone market in Q2 2025:
- New Smartphone Launches: The influx of new smartphone models from various vendors played a crucial role in stimulating demand and driving sales.
- Pent-Up Demand: After a cautious Q1, consumers were eager to upgrade their devices, leading to increased sales in Q2.
- Financing Options: The availability of easy financing options, such as EMI schemes, made smartphones more accessible to a wider range of consumers.
Brand-Specific Insights
- Vivo: The Vivo V50 series experienced strong demand in Tier 1 and Tier 2 cities, while the Y-series maintained its popularity in smaller cities and semi-urban areas. The T-series also gained traction online.
- Oppo: Oppo’s growth was fueled by strong offline sales of the Oppo A5 series and increasing online sales of the Oppo K13 series.
- Samsung: Samsung capitalized on its financing power in the mid-premium segment, particularly for the Galaxy A36 and Galaxy A56 models.
- Xiaomi: Xiaomi regained momentum with the Redmi 14C 5G and Redmi A5 models, as well as the launch of the Redmi Note 14 series.
- Realme: Realme’s offline sales were driven by models like the Realme C73, Realme C75, and Realme 14X.
Other Notable Players
- Apple: Apple secured the sixth position, with the iPhone 16 lineup accounting for over 55 percent of its shipments. However, interest in the iPhone 16e reportedly declined.
- Motorola: Motorola ranked seventh.
- Nothing: Nothing experienced remarkable 229 percent YoY growth.
- Infinix: Infinix surpassed Tecno to become Transsion’s top brand in India.
Future Outlook
According to Canalys, the Indian smartphone market’s performance in the second half of 2025 will depend more on effective channel execution than on product launches. The market research firm projects a modest decline for the full year 2025 due to persistent structural demand challenges.
