Realme 15 Series: AI Buzzword and Offline Channels
Realme’s numbered series welcomes the 15 series, featuring the Realme 15 and 15 Pro smartphones. The Realme 15 Pro boasts the Snapdragon 7 Gen 4 chipset, offering enhanced performance and AI capabilities. Realme claims it houses a 7000mAh battery within a slim 7.69mm body, complemented by AI features like AI Party Mode and AI Edit Genie.
Gadgets 360 interviewed Francis Wong, Chief Marketing Officer at Realme India, and Sumit Sonal, Head of Marketing at Qualcomm India, to discuss the new series, AI enhancements, and chipset choice.
The ‘AI Party Phone’ Concept
Wong explained that the tagline ‘AI Party Phone’ targets Gen Z, providing a smart, stylish, and action-ready smartphone experience. The Realme 15 Series integrates AI-powered imaging capabilities for dynamic environments, such as low-light parties or concerts. It empowers users to capture and share authentic moments effortlessly.
“Gen Z users are inherently expressive and social-first, and this device is designed to empower them to capture and share those authentic moments effortlessly. This spirit ties directly into our ‘Live for Real’ campaign, which celebrates unfiltered self-expression and encourages users to embrace life as it is—bold, raw, and unapologetically real,” Wong added.
Realme believes this positioning resonates with India’s youth, offering a device that matches their pace and energy.
Offline Channels as a Dark Horse
Realme emphasizes a balanced approach to online and offline channels. While online platforms reach a wider audience efficiently, offline channels have emerged as a significant force in India.
Wong stated, “In Q1 alone, we shipped 3.5 million units, with 58% of them through offline channels—a clear reflection of the strength and momentum of our offline strategy.”
Over the past year, Realme has strengthened its retail presence, allowing consumers to experience products firsthand and building trust across Tier 2 and Tier 3 markets. Realme’s strategy of classifying products for both platforms helped reach its target audience. By reinforcing its presence in brick-and-mortar stores and ensuring product accessibility across all touchpoints, Realme is creating an omni-channel brand experience.
Key Takeaways from Offline Strategy:
- Increased retail presence
- Enhanced customer experience
- Stronger brand trust
- Accessibility in Tier 2 and Tier 3 markets
Commitment to After-Sales Service
With Realme’s expansion in India, after-sales service is critical. Realme plans to expand its after-sales and retail network. In 2024, Realme established 180 new brand stores and expanded its after-sales network to over 570 service centers nationwide. Further expansion is planned, with over 100 brand stores expected by the end of the year. These efforts are part of ‘realme Care+’, promising exceptional customer service. With a dedicated offline workforce now 7,800 strong, Realme aims to provide complete, end-to-end support.
Brand Ambassador Transition: SRK to Vicky
Realme transitioned from Shah Rukh Khan to Vicky Kaushal as its smartphone ambassador. Wong stated that this marks the start of a long-term, meaningful association with someone who truly reflects the spirit of the brand. Vicky will lead the upcoming ‘Live for Real’ campaign.
Realme chose Vicky because he embodies authenticity, ambition, relatability, and constant reinvention, resonating with Gen Z and millennials.
Snapdragon 7 Gen 4: Perfect for Realme 15 Pro
The Realme 15 Pro is powered by the Snapdragon 7 Gen 4 SoC. Realme optimized the chip’s AI and gaming features, enabling advanced frame rate control and stable power efficiency through GT Boost 3.0, as well as incorporating real-time decision-making support for gamers via AI Gaming Coach 2.0. Collaboration ensured that every layer of the user experience is seamlessly powered by the 7 Gen 4 platform.
| Feature | Description |
|---|---|
| AI Optimization | Enhanced performance and efficiency |
| GT Boost 3.0 | Advanced frame rate control and stable power efficiency |
| AI Gaming Coach 2.0 | Real-time decision-making support for gamers |
| Collaboration | Seamlessly powered user experience by the Snapdragon 7 Gen 4 platform. |
Sonal explained that the partnership with Realme reflects a shared vision to democratize premium experiences. Qualcomm works closely with OEMs to ensure their technology delivers real-world value. With devices like the Realme 15 Pro, they reinforce Snapdragon as a trusted symbol of quality and performance.
Democratizing Premium Features
Qualcomm is redefining expectations for the upper mid-range by enabling advanced on-device AI, delivering powerful gaming and pro-level imaging. This responds to the evolved Indian consumer who values experience, quality, and longevity. Platforms like Snapdragon 7 Gen 4 will shape a new benchmark for performance and value.
AI Across Price Points
AI is becoming a core part of the smartphone experience across segments, thanks to platforms like the Snapdragon 7 Gen 4. Users gain powerful on-device AI capabilities that elevate image processing, voice assistance, adaptive battery management, and real-time gaming enhancements, ensuring speed, privacy, and responsiveness.
On-Device AI Differentiation
The on-device AI capability of the Snapdragon 7 Gen 4 SoC offers significant improvements across performance, privacy, and AI, enabling advanced features like real-time image generation, faster AI-powered camera enhancements, and more responsive smart assistant tasks.
